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Tips In Writing Subject And Image Usage In Email Marketing December 2, 2016

Email subject is the first things the recipient read when viewing your message. An eye-catching subject line can raise the recipients attention and greatly improve the open rate. A email subject shout short, descriptive, and encourage the reader to open and read your message.

1. Not to use the word free
As free is often considered to be a spam keyword. Most email servers filter emails that contain spam keywords in their subject line and the emails are most likely to be marked as JUNK/SPAM.

2. Dont just write Newsletter #1, #2, #3
If you email your newsletters to customer, dont just write subject line as Newsletter #1 or Newsletter #2. The open rate will gradually drop as it doesnt encourage the recipient to open it.
You should provide a descriptive subject lines instead. For example, you can pick the title of the main article in your newsletter as subject.

3. Dont use capitals or exclamation marks
It should not be in all capital letters, or contain exclamation marks.

4. Keep it short
Try and keep to around 50 characters including spaces. Most popular email readers dont display more characters than this.

Have a attractive email subject is an important steps for the success of email marketing. People also like to use image in marketing email. However, if you mis-use image in your email may bring adverse effects to your marketing events. Here’re few tips about eh usage of image in marketing email.

1. Keep Images Light
No matter you embeded the image into email or make a url reference to your web site, you should keep the image size smaller. It is important as nobody will wait for 10 or 20 seconds to load the image. Most graphics software provides optimization tool to compress and reduce the image size and make the image visually indifferent.

2. Use Fewer Images
More images embedded to the email not only give additional load to the server, but also recipients take longer time to load the email. You should try to use one image only in the email.

3. Take care on Image Size
There are different resolutions for different PC and monitor. But you should also take care about the email client, as recipient most likely read your message in the preview windows of the email client. You should not assume the message will be displayed in full screen by default.

4. Alternative Plain Text
Dont simply post a single image in your email. As the image may be blocked by the email software, you should provide a short message as alternative. If the image is blocked, your message can still show up to the recipient.

5. Dont Use Animated Image
In some email clients, especially on mobile device, the animated gif cannot be completely rendered. It may only show the first frame of the image. You are advised to use other technique to catch the readers attention.

Categories: Writing