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Tips For Writing More Effective Copy For Your Sales Letter September 12, 2016

If you currently have a copywriting piece that’s not performing up to par, then maybe this article will be of some use to you. Writing winning sales copy does not have to be hard. All it takes is some minor tweaking and you will find that your changes can be the difference in mediocre response and world-class results. Here’s the first tip for making all of your copywriting pieces effective. 1) Redo your headline Writing a winning headline does not have to be complicated or hard. Your entire sales piece depends on the effectiveness of your headline, so you will want to make it good. If your headline doesn’t do the job of captivating a reader, your whole sales piece is in trouble. Your headline will comprise of up to 80% of the success of your sales letter – so it’s that important. One of the best things that you can do for yourself if you want to start writing winning headlines is to create something that is called a swipe file. A swipe file is simply a collection of winning ads and sales letters. They are there to make your copywriting job a lot easier. Whenever you need to write a sales letter from scratch, use a sales letter from your swipe file as a template. It’s the easiest way to get started writing a winning headline. 2) Talk one-to-one In your copywriting piece, you will want to speak in first person to your reader. Use the word “you” a lot in your sales letter. This makes everything more personal and actively engages the reader into your sales piece. When you speak one-to-one to your prospects, you’re talking to them as if they were sitting across the table from you – and this is how you want to address your prospects. 3) Use bullet points Bullet points basically tell your reader what they will receive from your product. When writing the bullet points for your sales letter, you want to make each one like a mini-headline. Each bullet should be the equivalent to the headline of your entire sales letter. Don’t skimp when writing your bullets or make them weak. They play a pivotal part in the success of your sales letter. 4) Use the postscript A lot of readers skim to the bottom of the page when reading sales letters, and you can use this opportunity to sell them on your product once more. When a reader skims to the end of the page to see what’s at the bottom, summarize your entire offer via your postscript or PS. The PS should briefly summarize everything you just said and should entice your reader to want to read more. All effective postscripts still lets the reader know what’s in it for them, so you will want to detail what your prospects will receive at this part of your letter. All of these tips for writing more effective copy can be very helpful if you put them to use. Be sure to start using them today if you want to increase your sales and profits.

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Categories: Writing

Different Creative Writing Scholarships For College Students September 1, 2016

There are a lot of scholarship types available for college students, and one of them is categorized as creative writing scholarships. These educational grants are given to college students who excel in creative writing and literature. If you are a great writer, then one of these scholarships will be yours in no time. All you have to do is to send an application and the required written piece, and you can already choose the university where you want to continue your studies.

Here are some of the creative writing scholarships available to college students like you:

Ursinus College provides a stunning $25,000 every year to students who have shown great excellence in creative writing. Once you have been chosen as the recipient, you will be receiving it for four years. Aside from this financial benefit, you will also get the privilege of staying in a dorm owned by the college for free as long as you are the scholar for the J.D Salinger Scholarship.

NEA Creative Writing Scholarship is said to be the hardest competition among all creative writing awards. This grant for school provides $25,000 every year for four years from the National Endowment of Arts. Unfortunately, you can only join the competition if you already have published written works under literature, fiction, and poetry. This is a national level competition, which means that the best of the best in writing are gathered here to compete for the educational grant.

The Armistead Maupin Creative Writing Scholarship Fund is a grant for school that is given to college students who are taking liberal arts or creative writing course. Although the amount of the prize is not as massive as the first two, the competition here is a bit easier. All you need is a great written work, and you can already apply. You do not have to be a popular writer with a published work in order to get this educational grant.

The John Engman Poetry Scholarship is a financial aid that is given to students who excel in poetry. This grant is given to students whose annual family income do not exceed $20,000 and is randomly given to all the applicants. Unlike the NEA Creative Writing, you do not need published materials in order to apply for this financial aid.

There are a lot of programs that are dedicated in providing financial assistance to students with great writing skills. All you have to do is to look for them, and the Internet is one of the best places to start you search.

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Categories: Writing