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Hints On Writing Your Company Vehicle Duty Of Care Policy August 20, 2016

Writing your Vehicle Duty of Care Policy can be a pain! We have written this guide to help you and highlight the important points your policy should include.

We recommend you think of your vehicles as “mobile offices” and download or print an 8 page leaflet by the HSE called “5 steps to risk assessment” from our PDF downloads it will help you to understand the basics of what your policy is all about.


Your introduction or mission statement should outline your company/organisations “culture” when dealing with its vehicle fleet with regard to such things as defensive driving, risk assessment, driver’s hours and regular health checks for both driver and vehicle. You should inform people that your policy is a complimentary addition to the main company policy and should be read in conjunction with their contract of employment and a current copy of the Highway Code.


A business driver is anybody who drives any vehicle on Company Business.

In this section you should explain that any driver out on the public roads on the company or organisations business is a company driver and that includes the person that uses an “owned” vehicle on Fridays to collect the fish and chips at lunchtime for the workforce.

Your policy must explain the driver’s responsibilities to the vehicle and respect for it, the limitations and responsibility of use by the driver and others while using a vehicle on business and the management structure authorising a business driver.

Some people use this area to explain driving licences and reporting procedures for them but we prefer this to be included in the LEGAL section.

NB – Reporting structure – Approved Driver List


The company is responsible for any vehicle, company owned, privately owned or hired with or without driver. When it is used on company business explain your procedure checks for:

Right vehicle for the job
Road worthiness.
Safe use within the law.

This must be explained clearly in terms of how the company will and will not allow a vehicle on company business to be used e.g. with (trailer) and where (abroad), as they all impinge on the above four.

NB – Reporting structure – Approved Vehicle List – Servicing List


This is one of the most important sections of any Vehicle Duty of Care policy and you understanding its full implications and how you write it.

It is also where the reporting structure is at is most important and also where it breaks down in a lot of companies.

An example to illustrate what we mean:-

A company driver driving their own car is involved in an accident killing their passenger. The police decide the driver was well above the speed limit both for the road and weather conditions. On further investigation it was found that the driver had been driving to a 4pm sales meeting on the instructions of management and was late. It was also discovered that one of the front tyres was less than 1.6mm. Further investigation by police of company records showed the driver was on a sales bonus scheme related to the number of new customer visits per week.

The Police can lay charges against the driver from driving without due care and attention to dangerous driving and even manslaughter. He will be charged for the illegal tyre, gain 3 points on his licence and receive a fine of up to 2,500.

The Police could also lay charges against the company and its officials for corporate manslaughter if they think they were negligent in their duty of care by the structure of reporting from driver to company and was not actively followed (tyre) and that the sales bonus scheme brought unreasonable pressure on the driver to perform. At the minimum the legal officer of the company, usually the company secretary, will have their licence endorsed with 3 points and a fine (tyre).

NB – No matter how good your Vehicle Duty of Care Policy is with regard to the legality, safe use and clearly stipulates NO work schedule incentives for drivers, if your support structure is not active, problems will occur. Sorry but we will say this again. No matter how eloquent your Duty of Care Policy is written, with all the “do this, don’t do that,” unless – Your Reporting Structure is Robust and Active – You will fail in your Duty of Care!


Sometimes vehicle security is mixed with Insurance or safe use of a motor vehicle. We feel that security is not only that of the vehicle itself but also where it is parked on company premises, customers’ premises and overnight and therefore needs a section of its own.


In this group you base everything your drivers and vehicles need to stay legal on the roads and what happens when they don’t!

You need to clearly outline your company/organizations stance on all things that will stop a person driving legally from drinking, driving offences to non payment of fines and who is responsible for payments both fines & court offences needs to be made clear.

You need to make drivers aware here that they also have a duty of care to keep you informed through the proper procedures which you write of any changes to themselves or the vehicle they drive that could result in legal action. Your main approved lists stem from this section because failure to maintain any one of them can result in Legal Action against the driver and or your company/organisation.

NB – Reporting structure – Driving Licence List – Tax & MOT List – “O” Licence List – Insurance List


All vehicles used on company business need business cover and it should be made clear to the drivers the position of both the company and insurance company.


The driver is at their most vulnerable immediately following an accident and therefore it is here that you want to be sure that you have done all that you can to support the driver while protecting the company to make sure that the correct procedures will be followed.

NB – Accident forms – for the last time, honest! A strong reporting structure has to be in place for any Vehicle Duty of Care Policy to succeed in your Company/Organisation.

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Categories: Writing

Writing Killer Sales Letter August 9, 2016

Everyday, you want to sell your products as quickly as possible. But how can you do this? Through sales letters – an effective sales tool that not every one can take advantage of. Those who can use it successfully can earn cash whether they sell their own products or someone else’s.

To write a killer sales letter you have to bear in mind some basic concepts that come along with your success.

The first concept is -Being an AUTHORITY-. No one will listen to you or buy your products once they know that they are talking to an amateur in that field. Your knowledge and experience are essential factors in helping you appear as an expert, or actually you are an expert. Show them that you really are and can help them out with all problems. For instance, you can write -Hi, my name is xxx, and I am in charge of the Sales & Marketing Department. I am very glad to introduce you a new product that can bring you much joy this holiday season– Your creditability can also help you further gain their trust in case you are already well-known.

The second one is -Causing an URGENT APPEAL-. This element can help your offer being responded to more quickly and may lead to a sale. Normally customers are not aware of the time until they are told. A sales letter addressing -Hurry up, there are only 7 days left for buying AV Voice Changer Software Gold or you will regret later on– can attract customer’s attention quickly. Just create a sense of urgency as real as possible, I guarantee you that no one wants to miss such a chance and if you can do that you are half successful. But an important point you should remember is if you try to being urgent, let it happen. If you say that the time is counting, show customer that it does by having an image or number crossed out for each day passing by. It makes your sales letter more real.

The third one is -Acting like a THIRD PARTY-. It makes your sales letter more persuasive. Actually, customers believe more from another one about some products than from the seller or an affiliate himself. Try to sound like someone else, not yourself to convince your customers to buy your products (sounds paradoxical but that’s the way it is). The more unbiased you can sound, the more successful you can be.

The forth one is -Creating EAGERNESS-. The more eagerness you can create in your customer, the more chances you may get your products sold. The killer sales letter definitely has this factor. When your letter can make your customers read and rush out to the store immediately, congratulations, you are an expert or a skillful writer. It is a kind of urgent appeal but at a higher level. Create urgency or eagerness may be very easy but to make the customers act is quite tough and it requires your writing to adopt specific techniques. I hope that this concept can help you reach that level and attract as many customers as possible.

Contrary to creating eagerness, you can encourage FEAR. You can wisely choose appropriate situations to apply either EAGERNESS or FEAR. In my opinion, FEAR works well in a situation that calls for very urgent, quick response because the offer time is very very limited.

In short, you can create whatever moods you want to, for example HOPE, instead of URGENCY, FEAR, EAGERNESS that I have suggested. It totally depends on you. The more real you may sound, the more customers you may get.

About the Author: Jessica Lee has involved in Audio4fun Marketing. For more information, please visit:

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Categories: Writing

The Gospel of Writing According to Marilyn Chapters 1 – 2 August 3, 2016

Chapter 1: Expect to Write, and Write, and Write Some More…

The first advice I give my authors is the most simple, and quite often the most difficult. And that is, to expect to write. And I mean write. You can’t just talk or read about it. The more you write, the freer you become. Nothing I say here or in my coaching, classes, and writing programs works unless you write. And write. And write.

Believe it or not, I have clients who come to me expecting to write perfectly within days of our starting to work together. I’ve been writing for over 25 years and just in the past few years have I even considered calling myself a master at the craft. Expect to writea lot. And to rewrite, then write some more. I call it diving for pearls. Some days you will write 10 pages and come up with one pearl worth keeping. Other days you’ll write two pages and every word is perfect.

Look closely at the layers of paint that make up some of the great works of master painters. Those layers cover up creative attempts that didn’t work. And this is sometimes after years of study and effort. Nobody becomes a master without traveling the path of learning and trial and error. To become a truly great writer, you will need to write!

Chapter 2: You Will Understand Yourself Better and Faster Through the Writing Process

In my coaching, I share everything I know about writing, and living, too. I believe your writing and what you are living right now are entwined. It’s not scientific, it’s only my theory, but there seems to be a chemical response that helps you know yourself better through the written word.

A few years ago, I found several journals that I had lost track of and decided to read through some of them. I thought it would be a good way to see where I was and how far I had traveled in the previous five years. I was amazed by how much I knew at the time I wrote in the journals that I thought I had only recently incorporated into my life. That was when I realized I had been integrating it all along, but the actual understanding wasn’t complete until later. The writing actually helped me move through the possibilities and unearth bits of knowledge from my unconscious, higher conscious, and the collective conscious. How else would I have known some of the things I was writing? I now make it a point to reread my journals every few months. Every time I do, I see new and revealing perspectives on topics I’ve written about.

Here’s my first assignment: Go to a journal you wrote more than a year ago. Read it in its entirety, then write about what you discover. Explore what you knew then that you really have only recently integrated into your life.

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Categories: Writing